# BespokeCode > BespokeCode is a boutique software development company based in Munich, Germany, run solely by founder Maximilian Eckel. It builds custom software, websites, and process automation for small and mid-sized companies (the German Mittelstand), with every project handled directly by an experienced developer instead of juniors or account managers. BespokeCode serves the German-speaking region (DACH), primarily owners and managing directors of small and mid-sized businesses. The work covers four areas: websites and web development, custom software development (Individualsoftware), digitalizing and automating business processes, and digitalization consulting. The company is based in Munich, works remotely across the region, and communicates in German and English. Maximilian Eckel has more than 13 years of professional software development experience and handles every project personally. The defining commitments are direct senior involvement, long-term maintainable software, honest and vendor-neutral advice, EU-based hosting in line with DSGVO, no vendor lock-in, and a tool-agnostic approach chosen per project. ## About BespokeCode is a one-person software studio founded and run by Maximilian Eckel. After more than 13 years of professional software development, including building enterprise systems for large clients during his time at an agency, he started BespokeCode to offer the German Mittelstand something the market rarely provides: serious, custom-built software handled directly by an experienced developer, without the layers, hand-offs, and dependencies that usually come with it. Most small and mid-sized companies face two unsatisfying options. Agencies add overhead, route real work to junior developers, and place account managers between the client and the people actually building the software. Off-the-shelf SaaS is quick to start with but often means vendor lock-in, data stored outside the company's control, and tools that never quite fit the business. BespokeCode is the third option: a direct line to one experienced developer who builds exactly what a business needs and stays accountable for it. In practice, Maximilian works with clients himself, from the first conversation through delivery and beyond. He gives honest, direct advice, including when custom software is not the right answer and an existing tool would serve the client better. The priority is software that stays maintainable for years, not a finished project that turns into a burden later. Independence is a core principle. BespokeCode favors open, well-established technologies, hosts within the EU in line with German data protection law (DSGVO), and deliberately avoids vendor lock-in, so clients keep full ownership and control of what is built for them. The technical approach is chosen to fit each project rather than forced onto a fixed stack. ## Services **Websites and web development (Websites & Webentwicklung)**: Custom-built websites and web applications, from a company's public presence to more complex web-based tools. They are built to be fast, maintainable, and fully owned by the client, hosted in the EU, with no dependence on a proprietary page builder or a platform the client cannot leave. **Custom software development (Individualsoftware-Entwicklung)**: Software built specifically for a company's workflows when standard products do not fit. This ranges from internal tools and business applications to replacing fragile spreadsheet-based or manual processes and connecting existing systems. The result belongs to the client, stays maintainable over time, and avoids vendor lock-in. **Digitalizing and automating business processes (Prozesse digitalisieren & automatisieren)**: Turning manual, repetitive, or paper- and spreadsheet-based workflows into digital, automated processes. The goal is to remove error-prone manual steps, save time, and connect tools that currently do not talk to each other, so the business runs on reliable processes instead of ad-hoc workarounds. **Digitalization consulting (Digitalisierungsberatung)**: Independent advice for owners and managing directors on where digitalization actually pays off. This covers questions like build versus buy, which processes are worth automating, and how to avoid costly wrong investments or lock-in. The advice is vendor-neutral and honest, including when the recommendation is not to build anything at all. ## Solutions - [Websites and web development](https://bespokecode.de/loesungen/webdesign-website-entwicklung-muenchen): Custom-built websites and web applications, owned by the client and free of platform lock-in. - [Custom software development](https://bespokecode.de/loesungen/individualsoftware-entwicklung-muenchen): Software built around a company's actual workflows when off-the-shelf products do not fit. - [Digitalizing and automating business processes](https://bespokecode.de/loesungen/prozesse-digitalisieren-automatisieren-muenchen): Manual, spreadsheet-driven steps replaced by reliable, automated workflows. - [Digitalization consulting](https://bespokecode.de/loesungen/digitalisierung-kmu-muenchen): Vendor-neutral advice on what to digitalize and on build versus buy. ## Differentiation - **One experienced developer, start to finish**: Maximilian Eckel handles every project personally, from the first conversation to delivery. No junior developers on the real work, no account managers as a buffer between the client and the person building the software. - **Honest, vendor-neutral advice**: Recommendations are based on what serves the business, not on what generates billable work. That includes saying when custom software is the wrong choice and an existing tool would fit better. - **Built to last**: The priority is software that stays maintainable for years, not a quick delivery that turns into a liability once the project ends. - **Full ownership, no lock-in**: Clients own what is built for them. BespokeCode favors open, well-established technologies, so a business is never trapped in a platform it cannot leave. - **EU hosting, data under the client's control**: Hosting is within the EU and aligned with German data protection law (DSGVO), keeping client data where the business controls it. - **Tool-agnostic by principle**: The right technology is chosen for each project instead of forcing every problem onto a single fixed stack. ## Industries Served BespokeCode is industry-agnostic and works with small and mid-sized companies across the German Mittelstand, regardless of sector. The needs it addresses (workflows that standard tools do not cover, manual or spreadsheet-based processes that should be automated, systems that should be connected) appear in almost every industry, so the work is defined by the type of problem rather than by a single vertical. ## Projects - [The CRM behind BespokeCode, custom built](https://bespokecode.de/projekte/internes-crm): The internal sales tool BespokeCode runs on, built end to end - [JoWe-Art - Portfolio Website](https://bespokecode.de/projekte/jowe-art): A new Website for an Artist based in Augsburg, Germany to show his works and give potential customers a new way of finding and reaching him. ## Company - [Blog](https://bespokecode.de/blog): Articles for owners and managing directors on custom software, data sovereignty, vendor lock-in, and build versus buy. - [Contact](https://bespokecode.de/kontakt): Contact options and a booking link for an initial consultation directly with Maximilian Eckel. ## FAQ **Does BespokeCode work only with companies in Munich?** No. BespokeCode is based in Munich and works with companies across the German-speaking region (DACH). Projects are handled remotely, with on-site meetings possible in and around Munich. **Is BespokeCode really just one person?** Yes. Maximilian Eckel runs BespokeCode as a solo founder and does the development himself. This is deliberate: clients deal directly with the person building their software, with no junior developers or account managers in between. **What does a project cost?** Pricing is not published, because cost depends entirely on scope. It is worked out individually and laid out transparently in the initial consultation rather than estimated from a price list. **Which technologies does BespokeCode use?** The technical approach is chosen per project rather than tied to one stack. The focus is on open, well-established, long-term maintainable technologies, hosted in the EU. ## Contact - E-Mail: [hey@bespokecode.de](mailto:hey@bespokecode.de) - Phone: +49 152 55 90 55 46 - Location: Munich, Bavaria, Germany - Languages: German, English ## Legal - [Imprint](https://bespokecode.de/impressum) - [Privacy Policy](https://bespokecode.de/datenschutz)